一线口语E2say

2017-6-28 18:1:37

做外贸,功夫在诗外!

本篇源自:https://www.e2say.com/articles/

怎样才能做一个成功的外贸业务员?都说现在外贸不好做,任何行业过了一个容易赚钱的黄金前期阶段都不会好做,大量竞争者涌入,供过于求,如何对自我进行良好的职场定位和发展方向才是最重要的,做到比别人多想一步,多走一步,说起来容易,做起来就难了。

今天我和一位从事外贸十多年的大咖Warson聊天,谈到一些刚入行的外贸业务员或助理时,他说这些年轻人最大的问题并不是英语水平问题,而是对公司产品和服务的理解不深刻,当客户提出稍微深的问题时,他们往往无言以对。他认为想要成为一名优秀的业务员,必须深入了解公司产品、工厂生产工艺及质量控制、竞争对手的产品,甚至整个行业的发展现状和未来的发展方向等等。

他还谈起另一个很多初级业务员容易忽视的问题,那就是和客户成为朋友,彼此之间建立互信。一个客户不远万里来到中国,必定会一次性认识许多供应商,如何让他从茫茫人海中记住你?硬性条件是产品和服务。其次,你还可以打感情牌,但是不要太刻意,把握好尺度和分寸。

下面举个例子。

Mr.Hunks, here we are at the restaurant. Let's get out of the car.

Hunks先生,到达餐馆了,咱们下车吧。

After you, please.

您先请。

Thank you.

谢谢!

Mr.Hunks, here's the menu.Would you like to order something you like?

Hunks先生,这是菜单。您来点一些喜欢的菜式吧。

Well, I want to try some Cantonese food. You know this restaurant better than me. Please order it for me. Thanks.

我想吃广东菜,您比我更熟悉这间餐馆,还是您帮我点吧,谢谢。

OK. 

好的。

(After ordering food)

(点餐后)

This is the most popular tea recently. Please have a try.

(这是最近最受欢迎的茶,请尝尝。)

It's great. I love it. My wife and kids are also big fans of Chinese tea.

真不错,我喜欢。我的妻子和孩子也很喜欢喝中国茶。

I think it's a good habit because tea is very good for health. BTW, how many kids do you have? 

这是个好习惯,茶对身体很有好处。您有几个孩子?

Haha, I have two sons. They are twins. 

哈哈,我有两个双胞胎儿子。

Wow, how lucky you are.

哦,您真幸运。

Yeah, I do think so. They are sophomores in university now. 

我也觉得,他们现在已经是大二的学生了。

Really? You must be married young.  I have one son and he is only seven years old now. Very naughty. Always acting like he was the boss of the family. 

不会吧,你一定很早结婚。我有一个才满七岁的儿子。他很淘气,总在家里称王称霸。

Haha, naughty seven. I totally understand. My children have been there too. I survived. So don't worry. This too shall pass. 

七岁的淘气包,我完全能理解。我的孩子也经历过这个阶段,我挺过来了,所以别担心,这一切都会过去。

Well, I hope so. Speaking of tea, I have a small gift for you.  I hope you like this package of tea set.  I have a hobby of collecting tea set. This is one of my favourites. Hope you and your family would enjoy your tea time with it.

但愿如此,说到茶,我有一份小小的礼物给您,希望您喜欢这套茶具。我有收集茶具的爱好,这是我最喜欢的茶具之一,希望您和家人可以用它来享受品茶时光。

Oh it's so nice of you, but if it is one of your favorites,  I think I shouldn't accept it. 

你真是太好了,但这是您最喜欢的茶具之一,我不能接受。

Don't worry. It's just a small gift. I hope my collection goes with the right person.

别担心,这只是个小小的礼物,我只希望好的茶具跟对主人。

Well, if so,  thank you very much. 

既然如此,谢谢您。

You're welcome.

不用客气。

以上只是一个非常简单的例子,大家还可以发挥想象,在谈工作之余和客户谈一些small talk,一定会对外贸业务有所帮助。


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