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2017-7-6 10:14:46

Iphone十年,历数挑战和巅峰

本篇源自:www.e2say.com/articles/349/

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自2007年6月29日第一代Iphone发布之后,就引领了手机行业的变革,到现在正好是Iphone十周年,在这一过程中,苹果公司经历巅峰,也遇到过各种挑战和难题。但是也许今年的Iphone发布会会给我们带来惊喜。

In January 2007, the master showed his smartphone, which is one of the most glorious sales advertisements in the history, "Today, we introduced three revolutionary products," Jobs said a bit misleading, because the iPhone will There are three types: cell phones, iPods and Internet devices. When Steve Smith, Microsoft CEO, laughed. However, after the release of the iPhone on June 29, the public response was no doubt. Ten years later, it was clear that the critics were wrong. The consumer is right.

2007年1月,这位大师展示了他的智能手机,这是史上最辉煌的销售广告之一,“今天,我们介绍了三款革命性的产品”,乔布斯说的有点误导,因为iPhone将会是三种:手机、iPod和互联网设备。时任微软CEO的史蒂夫鲍尔默笑了。但是,在6月29日iPhone发布之后,公众的反应却丝毫没有怀疑。十年后,很明显,批评者是错的。消费者是正确的。

In the early days of the iPhone, Apple in the smart phone industry come out on top. According to IDC data, by the end of 2009, iphone in the global sales of smart phones accounted for 1/7. But with Apple and BlackBerry, Nokia and Microsoft cooperation, Google began to enter the mobile phone market, this initiative is inspired by the iPhone, and launched a mobile operating system Android.

在iPhone的早期,苹果公司在智能手机行业独占鳌头。根据IDC的数据,到2009年底,iphone在全球销售的智能手机中就占了1/7。但随着苹果公司与黑莓、诺基亚和微软的合作,谷歌开始进军手机市场,这一举措是受到了iPhone的启发,并推出了移动操作系统Android。

Unlike Apple, Google courted multiple phone carriers with promises of greater influence and more money. Google also worked with multiple hardware makers including Samsung, leading to better Android phones and a greater variety of designs.

与苹果不同的是,谷歌向多家手机运营商提供了更大的影响力和更多的资金。此外,谷歌还与包括三星在内的多家硬件厂商合作,研发出更好的Android手机,并设计出更多种类的设计。

Apple sold almost twice as many iPhones in 2010 than in the year prior, doubled sales again in 2011, and kept growing an average of 25% annually to a peak of nearly 232 million in 2015.

2010年,苹果的iphone销量几乎是去年同期的两倍,2011年的销量翻了一番,并保持了年均25%的增长率,达到了2015年近2.32亿的峰值。

However, recently, iPhone growth has stagnated. In 2016, Apple sold 215 million mobile phones, which is the company in the past two years for the first time a small adjustment. Apple decided not to pursue cheap Chinese upstarts, which also hindered Apple's sales.

然而,最近,iPhone的增长停滞不前。2016年,苹果公司售出了2.15亿部手机,这是该公司在过去两年里进行的第一次小幅调整。苹果公司决定不追逐廉价的中国新贵,这也阻碍了苹果的销售。

The rumor mill is already churning about the next possible iPhone, a 10th-anniversary edition with a bigger, brighter edge-to-edge screen; glass casing; and wireless charging. Maybe it will be enough to put Jobs’ beloved phone back on top.

谣言工厂已经在生产下一代可能的iPhone了,这是一个10周年纪念版,它有一个更大、更亮的边-边屏幕;玻璃外壳;还有无线充电。也许这将足以让乔布斯心爱的手机重回巅峰。

虽然苹果近年不如其巅峰状态,但还是会期待今年的苹果发布会会给消费者带来惊喜,如果真的有无线充电,还是蛮期待的。


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