Japanese bookseller Yoshiyuki Morioka has come up with a highly
unusual concept for a bookstore – he sells one book at a time in a tiny
shop located in Ginza, Tokyo’s luxury shopping district. Ever since he
launched the store in May, he has stocked multiple copies of only one
title per week.
You might argue that it’s hardly a bookstore if you can’t go in and
spend at least a few hours browsing through hundreds of volumes, but
Morioka never intended to create a classic bookstore. It’s like a weekly
‘suggested reading’ service – you just go in and pick up the book
chosen for the week, relieving yourself of the burden of choice. Morioka
said he came up with the idea a store that solely focused on one book
at a time after organising several book-launch events at his old
你可能认为它根本不是书店：里面完全没有数以百计的书籍，供你浏览好几个小时。盛冈三行的书店更像是每周为你提供一次“推荐阅读”的服务机构。在书店里每 周只能看到一种可供购买的书，大大减轻了读者挑选的负担。盛冈三行说，他曾在自己原来的书店里组织过几场新书推介会，此后便萌生了开一家每次只关注一本书 的书店的想法。
“Before opening this bookstore in Ginza, I had been running another
one in Kayabacho for 10 years,” Morioka told The Guardian. “There, I had
around 200 books as stock, and used to organise several book launches
per year. During such events, a lot of people visited the store for the
sake of a single book. As I experienced this for some time, I started to
believe that perhaps with only one book, a bookstore could be
managed.”To finance the store, Morioka sold his huge collection of
Japanese wartime propaganda, famous for the quirky, strong graphics.
他告诉《卫报》说：“银座这家书店开业前，我曾在茅场町（Kayabacho）开了十年的书店。那家店里有200多种书，每年也会组织几场新书推介会。在 这些活动中，许多人都是为寻找同一本书而来的。我开始相信，或许只卖一种书，书店也开得起来。”盛冈三行曾在家囤了不少战时宣传画，但为了筹建这家书店， 他卖掉了那些诡异而露骨的画作。
The store itself is minimal, with concrete walls and ceiling barely
covered in a thin coat of white paint, and the raw concrete floor left
as is. A vintage chest of drawers doubles as a counter, while a flimsy
table in the center displays the title of the week.
According to Morioka, his concept has a distinct advantage – the
bookstore can serve as an exhibition for the book and its world, making
the story come alive for customers. “For instance, when selling a book
on flowers, in the store could be exhibited a flower that actually
appears in the book,” he said. “Also, I ask the authors and editors to
be at the bookstore for as much time as possible. This is an attempt to
make the two-dimensional book into three-dimensional ambience and
experience. I believe that the customers, or readers, should feel as
though they are entering ‘inside a book.’”
Some of the books that have been featured in the store include The True Deceiver by Finnish author Tove Jansson, and Fairy Tales by Hans Christian Andersen. A few Japanese titles have made the list as well, like Tsukiyo To (Moon Night and Glasses) by Mimei Ogawa, and Karachi No Moto (Source of Form) by Akito Akagi. The first title on next year’s list is Fish-Man, a photo anthology by Maseru Tatsuki.
It isn’t clear how Morioka goes about choosing which books to display
and sell, but his concept has been quite well received – he claims to
have sold over 2,000 books since May. “The concept of this bookstore
seems to have gained the sympathy of a lot of people, and I receive a
number of guests from all over the globe,” he said.